|
|
Aug 24, 2024
|
|
MKT 201 - Introduction to Marketing (3 CR) Course Type: Intended for Career Preparation
Description: Introduces students to the discipline of marketing and the need to create customer value and relationships in the marketplace. Presents an overview of the marketing principles and management strategies, along with the analytical tools used by organizations in the creation of a marketing plan. Lecture 3 hours per week.
Add to Portfolio (opens a new window)
|
|
|