2016-17 Virginia Western Academic Catalog 
    
    May 02, 2024  
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2016-17 Virginia Western Academic Catalog [ARCHIVED CATALOG]



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MKT 215 - Sales and Marketing Management

(3 CR)
Fall Only

Emphasizes the relationship of professional sales skills and marketing management techniques. Demonstrates the use of the Internet to enhance marketing. Studies legal and ethical considerations. Lecture 3 hours per week.


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