2017-18 Virginia Western Academic Catalog 
    
    Mar 29, 2024  
2017-18 Virginia Western Academic Catalog [ARCHIVED CATALOG]



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MKT 201 - Introduction to Marketing

(3 CR)
Offered in the fall, spring and summer.

Introduces students to the discipline of marketing and the need to create customer value and relationships in the marketplace. Presents an overview of the marketing principles and management strategies, along with the analytical tools used by organizations in the creation of a marketing plan. Lecture 3 hours per week.



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